Patrick McKenna

Patrick McKenna is an AI SEO consultant based in Ireland and founder of Canvas Marketing Solutions. He helps businesses make their information easier for AI assistants like ChatGPT, Perplexity and Google AI Overviews to find and evaluate, as well as in traditional search.

Patrick spent years working on Google Ads contracts across the UK and Ireland. In 2019 he left that corporate career to work as an independent marketing consultant, including a stint as a freelance marketing manager for a London performance marketing firm. He went on to found Canvas Marketing Solutions in Dublin, which he runs with his partner Sarah.

AI SEO consulting in Ireland

Patrick's approach starts with the technical foundations of search, clear answers to customer questions and evidence that AI-assisted search can find and assess. He works across SEO, generative engine optimisation (GEO), website structure and measurement; the goal is to make a business easier to understand, not to promise a ranking or AI citation. He builds client websites in code, line by line, with AI-assisted development, so every page is structured for both people and machines.

His Perth clinic case study documents an observed increase in Google generative-AI impressions, with the underlying Search Console report and the limits of that evidence explained.

Patrick is the author of The GEO Playbook: How to Earn Visibility in AI Answers, a free 23-tactic guide built around a practical, ethical and testable approach. He has also developed AI-powered marketing tools, including Janice AI for blog content generation and BacklinkProspector.AI for backlink outreach.

He works with businesses across Ireland, the UK and Australia, with particular expertise in the beauty and aesthetics sector.