Share a story worth publishing.
Canvas helps Irish businesses assess a story, prepare a clear press release and approach relevant media. Editors decide what is published; coverage is never guaranteed.
Media coverage can provide useful third-party context for a business.
We help businesses assess whether a story is relevant to an audience and prepare it for an appropriate media approach. Editorial decisions remain with publishers.
Why Press Coverage Matters
The business value goes far beyond vanity metrics.
Authority
Media coverage builds trust faster than advertising.
SEO Backlinks
Press coverage often leads to high-authority backlinks that improve Google rankings.
Brand Awareness
Stories travel further than ads.
Social Proof
Being "featured in" publications improves conversion rates.
How Does PR Fit into AI Visibility?
Genuine news and independent coverage can help people and search systems evaluate your brand. Our free GEO Playbook explains how to combine credible proof, distribution and measurement—without treating press releases as a guarantee of AI citations.
How Our Press Release Service Works
Story Development
We identify a newsworthy angle around your business, product launch, or milestone. This is covered by your deposit.
Professional Press Release
Diane Burke, our in-house journalist (formerly Reach plc, Belfast Live & Dublin Live), writes a compelling press release designed for media pickup. Also covered by your deposit.
Media Prospecting & Placement
We prospect through our media connections to find the right publications for your story. Once we secure a placement, publication-specific placement fees then apply.
Meet Your PR Team
Real journalism experience and creative strategy working together to get your business noticed.
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Diane Burke
Diane heads up our Press Releases & Media Coverage service. She brings hands-on newsroom experience from Reach plc, where she established the nostalgia department for Belfast Live and Dublin Live from scratch. She holds a First Class Honours Master's in Journalism and Public Relations from Griffith College Dublin.
Diane works closely with Sarah Hamilton, our Creative Director, to craft compelling PR angles that editors actually want to publish. Together they combine editorial instinct with creative storytelling to get our clients featured in real publications, earning the kind of coverage that builds lasting authority and trust.
Sarah Hamilton
Sarah is our Creative Director and the other half of the PR equation. She turns raw business stories into creative angles that stand out in a crowded inbox. From brand messaging to visual identity, Sarah shapes the narrative so that when Diane pitches to journalists, the story is impossible to ignore.
Together, Diane and Sarah combine editorial instinct with creative strategy. Sarah identifies the emotional hook and crafts the positioning, while Diane writes it up and gets it in front of the right editors. It's a partnership that consistently gets our clients into real publications.
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Transparent Pricing
Your deposit covers the work. Placement fees only apply when we secure coverage through our media connections.
Deposit
€750
- Research & story development
- Professional press release writing
- Media prospecting through our connections
- Pitch preparation & outreach
Placement Fees
Once we prospect through our media connections and secure a placement for your story, publication-specific fees then apply. You only pay for placements we actually land.
- Only charged when placement is secured
- Fees vary by publication and reach
- You approve before we confirm any placement
Who Is This For?
Examples of Stories That Get Coverage
These are the types of angles we turn into media placements.