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Press Releases & Media Coverage

Get Your Business Featured in Real Media Publications

Professional press releases written and pitched by Diane Burke, our in-house journalist with newsroom experience at Reach plc, to help your business gain credibility, backlinks, and brand exposure.

Written by professional journalists
Prospected through our media connections
Placement fees only when coverage is secured
SEO authority and backlink benefits

Media coverage builds instant authority for your brand.

We help businesses turn real stories into coverage that drives awareness, backlinks, and credibility.

Why Press Coverage Matters

The business value goes far beyond vanity metrics.

Authority

Media coverage builds trust faster than advertising.

SEO Backlinks

Press coverage often leads to high-authority backlinks that improve Google rankings.

Brand Awareness

Stories travel further than ads.

Social Proof

Being "featured in" publications improves conversion rates.

How Our Press Release Service Works

1

Story Development

We identify a newsworthy angle around your business, product launch, or milestone. This is covered by your deposit.

2

Professional Press Release

Diane Burke, our in-house journalist (formerly Reach plc, Belfast Live & Dublin Live), writes a compelling press release designed for media pickup. Also covered by your deposit.

3

Media Prospecting & Placement

We prospect through our media connections to find the right publications for your story. Once we secure a placement, publication-specific placement fees then apply.

Meet Your PR Team

Real journalism experience and creative strategy working together to get your business noticed.

Diane Burke - PR Specialist at Canvas Marketing Solutions
PR Specialist
Diane Burke

Diane Burke

Diane heads up our Press Releases & Media Coverage service. She brings hands-on newsroom experience from Reach plc, where she established the nostalgia department for Belfast Live and Dublin Live from scratch. She holds a First Class Honours Master's in Journalism and Public Relations from Griffith College Dublin.

Diane works closely with Sarah Hamilton, our Creative Director, to craft compelling PR angles that editors actually want to publish. Together they combine editorial instinct with creative storytelling to get our clients featured in real publications, earning the kind of coverage that builds lasting authority and trust.

Newsroom-trained journalist
Master's in Journalism & PR
Reach plc (Belfast Live, Dublin Live)
Partners with Creative Director

Sarah Hamilton

Sarah is our Creative Director and the other half of the PR equation. She turns raw business stories into creative angles that stand out in a crowded inbox. From brand messaging to visual identity, Sarah shapes the narrative so that when Diane pitches to journalists, the story is impossible to ignore.

Together, Diane and Sarah combine editorial instinct with creative strategy. Sarah identifies the emotional hook and crafts the positioning, while Diane writes it up and gets it in front of the right editors. It's a partnership that consistently gets our clients into real publications.

Creative Director
Brand messaging and positioning
Visual identity and storytelling
PR angle development
Sarah Hamilton - Creative Director at Canvas Marketing Solutions
Creative Director
Sarah Hamilton

Transparent Pricing

Your deposit covers the work. Placement fees only apply when we secure coverage through our media connections.

Deposit

€750

  • Research & story development
  • Professional press release writing
  • Media prospecting through our connections
  • Pitch preparation & outreach

Placement Fees

Once we prospect through our media connections and secure a placement for your story, publication-specific fees then apply. You only pay for placements we actually land.

  • Only charged when placement is secured
  • Fees vary by publication and reach
  • You approve before we confirm any placement

Who Is This For?

Growing businesses
Startups launching products
Personal brands
Local service companies
E-commerce brands
Entrepreneurs with a story worth telling

Examples of Stories That Get Coverage

These are the types of angles we turn into media placements.

Launching a new product or brand
Business milestones
Industry insights
Founder stories
Unique services
Community initiatives

Why Work With Canvas Marketing Solutions

Digital marketing expertise
SEO-focused PR strategy
Real journalist network
Performance-driven campaigns
Experience working with international clients

Turn Your Business Story Into Media Coverage

Tell us about your business and we'll help identify whether your story has strong media potential.

Send an Enquiry

Frequently Asked Questions

Click here if you have any questions!