Dublin's Marketing Agency
At Canvas Marketing Solutions, our dedication lies in our values of integrity, expertise, and a steadfast commitment to transparency and ethics.
Meet Our Team
A passionate team of marketers, strategists, and innovators dedicated to your success.
Strategy Team
Expert strategists who understand market dynamics and create data-driven growth plans.
Managed by Patrick McKenna
Creative Team
Innovative creatives who bring brands to life with compelling stories and visual experiences.
Managed by Sarah Hamilton
Analytics Team
Data specialists who measure performance and optimize campaigns for maximum impact.
Managed by Joe Sloan
Web Development Team
Technical specialists who build fast, accessible websites and custom applications that drive results.
Managed by Brendan Zuza
PR & Media
Professional press releases and media outreach that build authority and earn real coverage.
Led by Diane Burke
Our Mission
We believe in not just delivering effective campaigns but in crafting stories that resonate and build a foundation for sustainable success. Every venture is an opportunity for us to prove that with our knowledge and consultation, businesses can see sustainable year-over-year growth.
When you partner with Canvas Marketing Solutions, you're investing in a legacy of quality, innovation, and a promise to always prioritise your success.
Our Values
Integrity
Transparent processes and honest communication in every client relationship.
Expertise
Deep industry knowledge and cutting-edge marketing strategies.
Innovation
Creative solutions that push boundaries and drive results.
Results
Measurable outcomes that deliver sustainable growth.
Our Journey
From a small startup to a leading marketing agency, here's how we've grown alongside our clients.
Company Founded
Started with a vision to transform digital marketing through innovation and integrity.
First Major Clients
Secured partnerships with Hireacamera and established our reputation for results.
Team Expansion
Grew our team of specialists in strategy, analytics, and creative development.
Industry Recognition
Received awards for innovative campaigns and client satisfaction.
Global Reach
Expanded services internationally, helping businesses worldwide achieve growth.
Future Innovation
Continuing to pioneer new marketing technologies and sustainable growth strategies.
AI, Scale & Global Growth
Managed multi-platform paid media across Meta, Google and TikTok with strong ROAS for international clients. Developed a scalable influencer-driven advertising framework using UGC creators. Built internal AI tools for forecasting, campaign optimization and SEO automation. Launched privacy-focused SaaS product Geo-Gone.com. Implemented programmatic SEO and automated content systems. Expanded into PR, influencer marketing and advanced analytics.
About Our Founder
Meet the visionary leader driving Canvas Marketing Solutions forward with expertise and innovation.
Patrick McKenna
Patrick McKenna leads Canvas Marketing Solutions with a blend of performance strategy, search visibility, and conversion-focused creative—grounded in rigorous analytics, testing, and compliance-aware messaging across regulated sectors like healthcare and finance.
He's partnered with e-commerce beauty brands, medical/aesthetic clinics, and creative services to build funnels that acquire new customers efficiently, remarket intelligently, and retain with genuine value. Companies trust him to steward millions of euros in annual ad spend with clear guardrails and measurable outcomes.
Beyond strategy, Patrick builds the systems that make growth repeatable: automation workflows that keep data clean and moving, custom internal tools and lightweight apps for reporting and lead flow, and modern websites/landing pages that are fast, accessible, and simple to publish.
Expertise at a Glance
Meet Our Creative Director
Where strategy meets creativity to deliver campaigns that convert and inspire.
Sarah Hamilton
Sarah Hamilton turns strategy into creative that actually converts. She leads the concepts, messaging, and design systems behind our highest-performing campaigns—pairing bold ideas with disciplined testing so every asset has a job to do.
Sarah builds modular brand libraries, UGC briefs, and landing-page experiences that move people from scroll to action. Her approach blends brand storytelling with clear offers, objection handling, and fast iteration across formats. It's creativity you can measure.
Why clients love her
Collaborative, data-literate, and fast. Sarah keeps brands coherent while we iterate quickly—so creative looks beautiful, stays on-brand, and delivers results.
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What Sarah Leads
Who She Works With
"Want Sarah's eyes on your next campaign? Let's chat."
Meet Our Analytics Guru
Where data meets strategy to deliver measurement you can trust and decisions you can defend.
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Joe Sloan
Joe Sloan heads up Canvas Marketing Solutions' Analytics & Tracking Implementation—working at the intersection of account strategy and technical execution. He designs the measurement plans, builds the tracking infrastructure, and pressure-tests data quality so every decision we make is defensible and performance-driven.
How he works
Strategy + hands-on: Joe partners with founders and in-house teams as both account strategist and technical implementer, closing the gap between "what we need to know" and "how we capture it."
Compliance-aware: Builds privacy-first, consent-aligned analytics—especially critical for regulated categories like healthcare and finance.
Impact-oriented: Prioritises signal accuracy and completeness, improving spend efficiency, lead quality visibility, and revenue attribution.
What Joe Leads
Joe's Impact
With Joe overseeing analytics, you get measurement that's trustworthy, scalable, and built to survive platform changes—so growth decisions are based on signal, not guesswork.
Meet Our PR Specialist
Turning business stories into real media coverage that builds authority, earns backlinks, and drives brand awareness.
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Diane Burke
Diane Burke leads our Press Releases & Media Coverage service, bringing hands-on newsroom experience from Reach plc where she established the nostalgia department for Belfast Live and Dublin Live entirely from scratch. She holds a First Class Honours Master's in Journalism and Public Relations from Griffith College Dublin, with additional qualifications in digital marketing from Google Digital Garage.
With a background spanning editorial journalism, freelance reporting for Euro Weekly News, and social media strategy, Diane knows how to find the real story in your business and position it for media pickup. She identifies newsworthy angles, writes press releases that editors actually want to publish, and pitches directly to relevant journalists and publications.
How she works
Newsroom-trained storytelling: Diane spent nearly two years at Reach plc writing for national publications. She understands what editors look for and what gets published.
PR and media strategy: Her Master's dissertation explored the use of social media as a PR tool, and she brings that strategic thinking to every client engagement.
SEO-aware PR: Every placement is evaluated not just for brand exposure, but for the backlink authority and search visibility it brings to your domain.
What Diane Burke Delivers
Why PR Matters
"With Diane Burke handling your PR, your business story reaches the right editors and earns coverage that builds lasting authority."