Marketing services for the decision in front of you.
Canvas is a full-service marketing team based in Dublin and working with businesses across Ireland. Explore the disciplines below, then choose the scope that fits your goals, team and current evidence.
Start with the business need. Find the right discipline.
You do not need to buy every channel. A strategy may reveal that the next useful step is a technical fix, a clearer offer, a campaign review, a better product journey or simply a more reliable way to measure what is happening.
Digital marketing strategy
Choose priorities, audiences, channels and measures around the business decision you need to make.
A useful strategy connects commercial priorities to a small number of channel choices, clear ownership and measures your team can act on. It should explain what not to do as well as what to test.
Plan and manage paid media with an agreed role for each channel, a considered landing journey and clear measurement.
Before choosing a platform, align campaign goals, budget, measurement, creative and the landing experience. When comparing a Google Ads agency or paid media partner in Ireland, ask how they verify conversions and connect campaigns to a useful landing experience. Canvas supports this planning for Dublin and Ireland-wide businesses.
Build or improve a business website around its users, content, integrations and essential next steps.
A business website needs to explain the offer, answer buyer questions and make the next step straightforward. Project scope should be based on content, integrations, accessibility, maintenance and the people who will use the site.
Develop campaign and content direction connected to brand, audience, offer and channel.
Creative should express a recognisable point of view and make the offer easy to understand. The work needs a clear audience, channel context and feedback loop—not just a collection of assets.
Address technical foundations, local search, ecommerce discovery and content priorities.
When comparing an SEO agency or SEO company in Ireland, look for a clear explanation of the work, evidence and uncertainty. SEO should make your website easier to crawl, understand and choose. The right mix of technical fixes, local relevance, ecommerce structure and content depends on how customers find and buy from you.
Scope workflow, integration and application needs before selecting tools or building a solution.
Start with the repetitive task or customer problem—not a tool looking for a use. Good scoping makes data, integrations, human review and ongoing ownership visible before implementation.
Assess the story, prepare accurate materials and approach relevant media without promising editorial coverage.
Press activity is strongest when there is a clear, timely story and a relevant audience. Canvas can help shape and pitch a release; coverage decisions remain with publishers.
What should the marketing work change: demand, qualified enquiries, product discovery, customer understanding or an internal process?
02
Review what is already in place
Bring your offer, audience, site, account access and current reporting where relevant. Existing evidence helps separate a real issue from a hunch.
03
Choose scope before channels
The right combination might be one focused service or several connected disciplines. A useful scope explains owners, dependencies, measures and what is out of scope.
Not sure which service fits?
Tell us what you are trying to change and what is already in place. We can help scope a sensible next conversation.