Make your business easier to find, understand and trust.
Canvas is a senior marketing team for businesses navigating search after the blue links. We connect AI marketing and generative engine optimization with the SEO, PR, content, paid media and commercial strategy that makes the whole system work.
No promises of rankings or citations. Clear work, honest measurement.
// Start with the terms
AI search is a new interface, not a new shortcut.
AI marketing
Using AI deliberately across research, planning, creative production, personalisation, automation and analysis—without outsourcing judgement.
GEO
Generative engine optimization: structuring useful, supportable information so people and AI-assisted systems can interpret it. It is an opportunity to improve clarity, not a lever that controls a platform.
// A connected service
The answer is rarely “just GEO.”
A mention is not a strategy. We look at the commercial question first, then bring the right disciplines together around it.
Search foundations & answer architecture
Technical SEO, information architecture, entity clarity, useful page structure and content that answers the real pre-purchase questions.
Explore SEOReputation & third-party context
PR, press releases and useful external context that help people understand why your business is credible.
See PR supportCommercial strategy
A channel plan tied to demand, margin, sales reality and measurable action.
View strategyAutomation with a reason
Practical internal tools and workflows that remove friction instead of adding another dashboard.
Explore automationAuthority mapping
Map what your market needs to know, what you can prove and where each answer belongs.
Open the mapper// How we work
Evidence first. Hypotheses labelled.
Platforms change. Attribution is imperfect. A serious programme leaves room for uncertainty and still gives your team useful decisions.
Read our practical GEO PlaybookDiagnose
Review your market, customer questions, search footprint, existing content, technical foundations and commercial priorities.
Prioritise
Separate what is observable from what is assumed. Choose the few changes most likely to improve understanding or measurement.
Connect
Align SEO, PR, content, paid media, landing pages and internal workflows so each channel supports the same story.
Learn
Set a baseline, track meaningful signals and revisit the plan. We report what changed, what did not and what remains unknown.
// The platforms are not the client
Built for the questions your buyers ask.
ChatGPT, Claude, Perplexity and Google AI Overviews each have their own products, systems and behaviours. We can study the questions and surfaces relevant to your business, but we do not control their answers or claim a guaranteed outcome.
// Questions worth answering
Frequently asked.
What does an AI marketing agency do?
An AI marketing agency helps a business become easier to discover, understand and evaluate across modern search journeys. That can include technical SEO, content, public relations, paid media, conversion strategy, automation and measurement. We use AI tools where they improve research or production, while senior marketers remain responsible for the decisions.
What is GEO or generative engine optimization?
GEO is the practical work of making a company’s information clear, useful, well-supported and technically accessible to AI-assisted search experiences. It overlaps with SEO, but also considers how systems such as ChatGPT, Claude, Perplexity and Google AI Overviews may interpret information. No agency can control whether a platform displays or cites a source.
Can Canvas guarantee citations or visibility in AI search?
No. We do not promise rankings, citations, inclusion or traffic from any search or AI platform. We can improve the quality and accessibility of your evidence, create a measurement plan, and distinguish observed changes from hypotheses that still need testing.
Do you only work with businesses in Dublin?
Canvas is based in Dublin and understands the language, buying context and competitive realities of Irish businesses. We also work with teams across Ireland and internationally, adapting the research, content and channel plan to the markets you actually serve.
How do you measure an AI marketing programme?
We establish a baseline first: qualified organic visits, branded and non-branded demand, enquiries, assisted conversions, technical health and the quality of relevant pages. Where platform evidence is available, we record observed mentions or referrals. We label experiments and hypotheses clearly rather than turning uncertain signals into impressive-looking claims.
Is GEO a replacement for SEO, PR or paid media?
No. GEO works best as a connected layer across the marketing system. Strong technical foundations, specific content, credible third-party context, useful landing pages and accountable paid media all help a buyer understand the business. The right mix depends on your market, offer, sales cycle and existing evidence.
// Make the next decision clearer
Bring us the question behind the question.
Tell us what your customers need to understand, what you have tried and what evidence you already have. We will tell you where AI marketing, GEO and the wider system can genuinely help.