Case study · Fibro Plasma Perth — Ana Belen
From 42 to 324 daily AI impressions in 92 days
An evidence-led account of AI-feature visibility and standard Search performance for a Perth cosmetic clinic.
Published 22 September 2026 · Updated 22 September 2026 · Data period: 21 June–20 September 2026 · Search Console export: 22 September 2026
The result in brief
The report recorded 17,483 impressions in Google’s generative AI features. Daily averages moved from 42 in the first week to 324 in the final week. These are impressions, not clicks from AI answers, and the observation does not establish a guaranteed causal result.
Starting point
Fibro Plasma Perth had an established website and treatment expertise. The first week of the measured period averaged 42 daily appearances in Google’s generative AI features. That dated baseline is the comparison point used here.
What Canvas worked on
Canvas developed the website and organised treatment, healing, aftercare and comparison information around questions people actually ask. The work combined technical SEO, clear page structure, original clinic information and internal links. This was not a controlled experiment, so the results are reported as an observed change rather than proof that one action caused it.
What the export shows
| Measure | Observed value |
|---|---|
| Generative AI impressions | 17,483 |
| Monthly daily averages | 48 late June · 108 July · 218 August · 345 (1–20 September) |
| Peak AI impressions | 422 on 9 September 2026 |
| Pages cited in AI features | 62 |
| Countries with AI visibility | 151 (Australia 36%) |
| Mobile share | 76% |
| Standard Search | 1,471 clicks / 55,286 impressions |
| Standard Search daily clicks | About 8 → 26 (first vs final 14 days) |
| Average position | 17.2 → 9.3 (first vs final 14 days) |
Most-cited pages in Google’s generative AI features
Guides answering practical questions produced the largest page-level counts. One AI answer can cite several pages, so these figures must not be added together.
| Page topic | AI-feature impressions |
|---|---|
| Healing time guide | 4,022 |
| Aftercare guide | 3,486 |
| Homepage | 2,060 |
| Treatment page | 1,666 |
| How long results last guide | 1,430 |
A separate comparison page received 486 of its 635 search impressions from AI answers: 77% of that page’s measured search visibility.
Method and source
The analysis uses a Google Search Console export supplied on 22 September 2026 for the 92-day period from 21 June to 20 September. Generative-AI-feature measures are presented separately from the standard Web Search export. First-versus-final comparisons use the periods stated beside each metric.
Limitations
- Search Console reports impressions, not clicks from AI answers.
- The comparison is observational, not a controlled experiment.
- AI platforms change their interfaces and reporting.
- No ranking, citation, indexing or traffic outcome is guaranteed.