Digital Advertising
2024
The Single Mama Way
High-touch support and patient guidance for a new advertiser, resulting in effective campaigns and confident advertising stack management.
Google Ads
Meta Ads
Community Building
Brand Development
New Advertiser Support
Effective
campaigns
Confident
client
Strong
brand representation
Genuine
support
The Single Mama Way: High-Touch Support for a New Advertiser
Client Background
The Single Mama Way is an online community and brand supporting single mothers. As a complete newcomer to digital advertising, the client needed a partner who could provide clear explanations, patient guidance, and ensure strong brand representation.
The Challenge
- Client was new to digital ads and struggled to understand Google Ads and Meta Ads
- Needed patient guidance through platform troubleshooting
- Required a partner who could explain everything clearly
- Wanted strong brand representation in all advertising
Our Approach
Hands-On Support
- Clear explanations for every step of the process
- Patient guidance through all aspects of digital advertising
- Issue troubleshooting across Google & Meta platforms
- Brand-aligned ad campaigns that represented the community values
Campaign Development
- Strategic campaign structure for community growth
- Audience targeting for single mother demographics
- Content-focused advertising approach
- Ongoing optimization and support
Outstanding Results
- Campaigns were effective and well-represented
- Client felt confident in their advertising stack
- Experienced genuine strategic support, not just technical management
- Strong brand representation achieved across all platforms
Client Testimonial
"Patrick goes above and beyond to represent our brand and make the ads work. He's patient in explaining everything in plain English, and even jumps in to troubleshoot Google and Meta issues. In a world full of 'experts', he is the real deal."