Digital Marketing Blog
Browse our blog archive and explore practical guides and genuine client work. The resources below are separate guides and case studies, not posts in the blog archive.
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Guides and client case studies
Looking for help with a specific marketing decision? Start with the guides for planning and evidence, or explore client work to understand how a strategy was put into practice. These resources are not posts in the blog archive.
Research findings depend on context, and a client's reported results are not a promise of the same outcome for another business. Use the references and examples to frame questions about your own audience, website and campaigns.
Guide
Plan and test a landing page
Work through planning, writing, design and testing with cited evidence and cautions. Includes a free, ungated PDF download.
Guide
Understand AI search and GEO
Practical guidance on making useful information easier for AI systems to interpret, evaluate and cite.
Client case study
AI SEO for a Perth clinic
Read the published Search Console case study of AI visibility and standard search performance for Fibro Plasma Perth.
Client case study
Basic Bananas lead generation
Explore the funnel strategy, paid media across multiple platforms and ads masterclasses delivered for Basic Bananas.
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