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How to Help Your Google Reviews Show On Google Search
How to Help Your Google Reviews Show On Google Search

How to Make Your Google Reviews Show Up in Search: A Guide for Toy Companies
If you run a toy company and want your stellar customer reviews to appear when people Google your business, you're not alone. Google reviews are a key part of building trust, improving visibility, and converting browsers into buyers. But simply collecting reviews isn't enough — you need to make sure they show up where it counts. Here's how to do just that, with specific steps and real examples for toy businesses.
1. Claim and Optimise Your Google Business Profile
The foundation of showing up in Google search is a Google Business Profile (GBP). If you haven’t already, claim your profile here.
Example: Imagine you own "Rosie & Bloom Toys," a boutique toy company based in Cork. You should:
- Verify your GBP through postcard or phone.
- Add a detailed description: "Rosie & Bloom Toys offers high-quality, eco-friendly wooden toys for imaginative play, serving families in Cork and beyond."
- Upload photos of your storefront, team, best-selling toys, and packaging.
- Add categories like "Toy Store," "Children's Gifts," or "Educational Toys."
2. Consistently Collect Real Customer Reviews
Encourage happy customers to leave reviews by giving them a direct link. Google favors recent and consistent reviews.
Example: After a customer buys a handmade baby rattle from your website, include a friendly email follow-up:
Hi Sarah,
Thanks for choosing Rosie & Bloom! If you and baby Ella are loving the rattle, we'd be so grateful if you'd leave us a quick Google review. It only takes 30 seconds!
Leave a Review
Tip: Find your Place ID here: Google Place ID Finder
3. Embed Google Reviews on Your Website
Display your reviews on your homepage or product pages to build trust and boost SEO.
How:
- Use tools like Elfsight orTrustindex to embed a Google Reviews widget.
- Choose a layout that fits your brand aesthetic.
Example: On the Rosie & Bloom homepage, a widget shows:
"Absolutely love the stacking blocks from Rosie & Bloom. Gorgeous packaging and fast delivery!" — Jane M.
4. Add Structured Data (Schema Markup)
If you show reviews on your website, using schema markup (a type of code) helps Google understand and display them in search results.
How:
- Ask your developer to add "Review" or "Product" schema to pages with reviews.
- Or use plugins like Schema Pro (for WordPress).
Read our blog on how to set up schema data on your website.
Example: If your product page for a wooden train set includes review stars, schema can help Google show this in search:
Rosie & Bloom Wooden Train Set ★★★★★ (45 reviews)
5. Keep Your Business Info Consistent Everywhere
Google uses data from across the internet to verify your business. Make sure your Name, Address, and Phone number (NAP) are identical across all listings.
Example:
- Google Business Profile: Rosie & Bloom Toys, 45 Main St, Cork, +353 21 123 4567
- Website footer: Same info
- Social media bios: Same info
- Other directories (Yelp, Golden Pages, etc.): Same info
6. Post Regularly to Your Google Business Profile
Use the "Updates" feature in your GBP to post photos, product highlights, offers, or events. Active profiles often rank better.
Example Posts:
- "New in: Montessori-inspired puzzles perfect for ages 2+!"
- "Join us for our in-store Storytime Saturday!"
7. Improve Local SEO to Boost Visibility
Optimise your website with local keywords and build backlinks.
How:
- Use keywords like "eco-friendly toys in Cork" or "best wooden toys Ireland"
- List your business in local directories and parenting blogs.
Example: Write a blog post titled "Top 5 Gifts for Toddlers That Aren't Plastic" and mention your products with links.
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