Meta Ad Formats and Image AI Tools Overview

Meta (formerly Facebook) utilises various ad formats tailored to different placements and devices. Here's a breakdown of the three primary ad formats—Square Feed, Mobile Phone (Vertical), and Horizontal Ads—along with their recommended aspect ratios and pixel dimensions:

1. Square Feed Ads

• Aspect Ratio: 1:1
• Recommended Dimensions: 1080 x 1080 pixels or large
• Minimum Dimensions: 600 x 600 pixels
• File Types: JPG or PNG for images; MP4, MOV, or GIF for video
• Maximum File Size: 30MB for images; 4GB for video
• Usage: Ideal for Facebook and Instagram feeds, including carousel and collection ads

2. Mobile Phone (Vertical) Ads

• Aspect Ratio: 4:5
• Recommended Dimensions: 1080 x 1350 pixels
• Minimum Dimensions: 600 x 750 pixels
• File Types: JPG or PNG for images; MP4, MOV, or GIF for videos
• Maximum File Size: 30MB for images; 4GB for videos
• Usage: Optimized for mobile-only placements on Facebook and Instagram feeds

3. Horizontal Ads

• Aspect Ratio: 1:9
• Recommended Dimensions: 1200 x 628 pixels
• Minimum Dimensions: 600 x 315 pixels
• File Types: JPG or PNG for images; MP4, MOV, or GIF for videos
• Maximum File Size: 30MB for images; 4GB for videos
• Usage: Suitable for desktop placements, in-stream videos, and link ads

Additional Tips

• Resolution: Always use the highest resolution possible within the recommended aspect ratios to ensure clarity across devices.
• Text Overlay: Minimize text on images to prevent reduced reach due to Meta's ad guidelines.
• Safe Zones: Keep essential elements (like logos or text) within the central area to avoid cropping on different devices.

Best GPT for Images

DALL·E 3 (by OpenAI)
Integrated into ChatGPT (like this one!)
Great for: Realistic, detailed, artistic images, illustrations, product mockups, character design
Strengths: High-quality image generation with the ability to edit images or add/remove elements via inpainting.
Style: Can range from photorealistic to cartoonish depending on the prompt.
Bonus: Can understand detailed descriptions really well.

Other Image AI Tools Worth Knowing

1. Midjourney

• Known for: Artistic, stylized, dreamy, often jaw-dropping quality
• Works via Discord (a bit different from GPTs)
• Not great for: Precise control, accurate hands/faces
• Amazing for: Moodboards, fantasy art, fashion, environments

2. Stable Diffusion (via tools like Leonardo AI, DreamStudio, NightCafe)

• Open-source and customizable
• Great for: People who want control and fine-tuning, even training their own models
• You can run it locally or use web interfaces
• Good balance: Photorealism and creativity

3. Adobe Firefly

• Great for: Commercial use and integration with Adobe tools
• Safer outputs with clear licensing for businesses

Depends on What You're Going For: